Component Assembly Systems
An audit, roadmap and redesign for a construction contractor’s website
I led the redesign of the website for a drywall and ceiling contractor behind landmarks like One World Trade Center: the evaluation and roadmap, wireframes, content strategy, design critiques and testing.
- Role
- Design lead
- Scope
- Audit, Roadmap, Stakeholder workshops, Wireframes, Content strategy, Style guide, Testing
- Tools
- Wix
Who they are
Component Assembly Systems (CAS) has been building since 1964, when it was founded as Score Carpentry. Today CAS and its subsidiary, Component West, are among the premier drywall and acoustical ceiling contractors in the United States, with regional offices from New York and Washington, D.C. to Las Vegas and California.
CAS has completed $6 billion of work in every major building sector. Its portfolio includes One World Trade Center, the National Museum of African American History and Culture, Yankee Stadium and JFK’s new Terminal 1. Its services have grown from framing and drywall to specialty ceilings, millwork, exterior wall systems and pre-construction planning. Along the way, it has invested in safety training beyond OSHA standards, building information modeling, its own project information platform, and a teaming program that has brought small and minority businesses into more than $130 million of its work.
What the site needed to do
The CAS website was due for modernization. The new one had to show owners, general contractors and design teams what CAS builds and how well, explain its six services, and point people to the right regional office or to a career with the company. It also had to be something the team could keep current on their own.
How the redesign ran
Evaluate
Review the existing site, then set goals and success metrics.
Plan
Build the roadmap and plan the content migration.
Design
Workshops with stakeholders on content, layout and style, then wireframes and critiques.
Build
Choose technology for accessibility and easy upkeep.
Test
Test iteratively with users and refine.
1Evaluate
I led the redesign. I evaluated the existing site and set goals and success metrics for the new one.
2Plan
I built the roadmap and planned how content would move to the new site.
3Design
I worked with CAS stakeholders through exercises, workshops and co-working sessions to organize the content and settle the layout and style together. From there I created the wireframes and led design critiques with junior designers.
4Build
I chose technology that would keep the site accessible and easy for CAS to update.
5Test
I tested iteratively with users and refined the design.
The live site
The finished site leads with the work itself: landmark projects like One World Trade Center, sectors from cultural centers to stadiums, and the six services CAS offers, all on a structure the team can keep current in Wix.