All Harris County Public Health work

Campaigns, events and mobile units for a public health department’s divisions

I designed campaigns, a yearly conference, a program brand and the wraps for its mobile health units for Harris County Public Health’s divisions, from food safety and food donation to hurricane preparedness and mosquito control.

Role
Senior designer
Scope
Division audits, Conference identity, Event webpages, E-blasts, Spatial design, Billboards, Video and audio PSAs, Display ads, Program branding, Vehicle wraps
Illustration of the division work: the Harris County Public Health mark branches out to a conference program and e-blast, a preparedness billboard, a mosquito-season billboard and a food-donation t-shirt

The challenge

Harris County Public Health is organized into divisions, and each one talks to a different audience. Environmental Public Health works with the restaurants the county regulates. Public Health Preparedness & Response gets residents ready for emergencies like hurricanes. Mosquito & Vector Control works to prevent mosquito-borne disease. Veterinary Public Health cares for the county’s animals.

Each division needed work that reached its own audience, while still reading as one department under the brand I set.

How I worked with them

I engaged with each division directly. I led an audit of their existing materials, then partnered with them to create campaigns and initiatives, along with the collateral that supported them.

Divisions served

  1. Environmental Public Health

    The Food Safety Summit and the Take Out Hunger program.

  2. Preparedness & Response

    “Unpredictable,” a disaster-preparedness campaign.

  3. Mosquito & Vector Control

    “Repel” and the Skeeter School Bus.

  4. Mobile Health Village

    Wraps for the units that bring services to neighborhoods.

  5. Veterinary Public Health

    The Harris County Pets brand.

1Environmental Public Health

The Food Safety Summit is a free, one-day conference for the food establishments Harris County regulates. Restaurants come to learn best health practices and hear from other successful restaurants. For the summit, I designed the identity, the event webpage, e-blasts, the conference collateral and the spatial design of the venue. The 2019 summit, the department’s fifth, was themed “The Future of Food Safety.”

FSS ’19: the identity, the e-blast and the program.
The identity carried into the venue.

Take Out Hunger is Environmental Public Health’s food-donation program. I created its brand: a hand-cut shopping-bag logo, a set of t-shirts with food characters and puns, and a kit of facial expressions and mouth shapes so the characters could be animated.

The Take Out Hunger logo and t-shirts.
Mouth shapes and expressions for animating the characters.

2Preparedness & Response

“Unpredictable” told residents how to prepare for disasters, with one line: “Being prepared removes the unexpected.” The orange strike through “un” carries the idea across billboards, display ads and an audio PSA, all pointing to the department’s website.

“Unpredictable”: display ads and a billboard.

3Mosquito & Vector Control

“Repel” warned residents about the coming mosquito season. A mosquito-headed figure in a suit and the word “Allow,” crossed out by a hand-painted “Repel!”, ran on billboards, display ads, an audio PSA and a video PSA shown in movie theaters.

“Repel”: in theaters, online and on billboards.

I also designed the wrap for the division’s Skeeter School Bus, which carried its message, “Prevent the bite, day and night,” around the county, with a cartoon mosquito, the hotline and the website on its wrap.

The Skeeter School Bus.

4Mobile Health Village

The department brings its services into neighborhoods through a village of mobile units that set up at community events across the county. I designed wraps that make each unit easy to spot across a parking lot while keeping it part of the Public Health brand. Each is bilingual, in English and Spanish: a Mobile Market (Mercado Móvil) covered in hand-drawn produce, a Virtual Health Response unit (Respuesta Virtual de Salud) and an Environmental Public Health unit.

The Mobile Market, Mercado Móvil.
Virtual Health Response at a community event.
Virtual Health Response and Environmental Public Health.

5Veterinary Public Health

For the county’s animal shelter, I established the Harris County Pets brand as part of the same family as Public Health. It’s covered in the brand identity case study.