All work

ProAg

UX strategy, research and a design system for a crop insurer

I led the team and project that built ProAg’s design system. As part of a wider SDG team, I also helped with discovery research, a UX strategy roadmap, quoting-experience research and a research repository.

Role
Design system lead; contributing UX designer on strategy and research (SDG consultant)
Scope
UX strategy, Agent research, Quoting experience, Research repository, Design system
Tools
Figma
Illustration of the strategy work: sticky notes grouped into themes lead to an impact and effort matrix, an agent archetype and a phased horizon roadmap

UX strategy and roadmap

Discovery research and a UX strategy roadmap

  • Research
Illustration of three methods rising in fidelity: a heuristic checklist with severity scores, a quoter concept in low to mid fidelity, and a printed quote summary

Quoting experience

Testing the quoting experience with agents

  • Research
  • Customer-facing products
Illustration of the repository: interviews, documents and survey results flow into one tagged, searchable repository, which researchers, sales, support and product teams draw from

Research repository

A research repository so insights outlast each project

  • Research
Illustration of the design system: four principles lead to foundations of color, type and icons, then a component library of buttons, fields, toggles and cards, then the product screens built from them

Design system

A design system that gave crop-insurance teams a shared language

  • Design systems